Sustain Style's background starts by addressing the environmental impact of fast fashion in order to target a growing market that focuses on a circular economy and unique fashion for customers to set them apart from others. 

Our objective is to lead the upcycled market in sustainable fashion by reducing textile waste and empowering artists through community and a global marketplace. Our key goals include onboarding upcycling artists, scaling the platform, and diverting textile use. Our top priorities are always customer satisfaction and environmental first. 

Sustain Styles Arena is targeting primarily gen z but also millennials who are eco-conscious. Our target areas are the US, UK, and Canada with plans for global expansion. As Lani mentioned in our SWOT analysis, our key competitors are Depop, Thredup, and Poshmark. 

Lastly for product innovation, we maintain high curation standards and guidelines to ensure quality and originality to our customers. We want customers to have a seamless and enjoyable shopping experience. We have a focus on waste-reduction and have plans for carbon-neutral operations.